LA TROPILLA BY

ESTANCIAS PATAGONIA

WWW.LATROPILLA.COM

PRIVATE ESTANCIAS GAUCHO CULTURE

SERVICES PROVIDED

❋ Market research and competitive positioning

❋ Revenue management and pricing strategy

❋ Product integration across multiple estancias and experiences

❋ Website development and online presence

La Tropilla is a boutique hotel located in Puerto Natales, serving as a gateway to the Patagonian wilderness and the Torres del Paine region.

Part of the Estancias Patagonia portfolio, the project connects a collection of privately owned estancias—offering high-end, experience-driven activities—into a centralized hospitality base.

The concept allows guests to stay in Puerto Natales while accessing curated excursions across remote landscapes, fjords, and traditional Patagonian environments.

❋ Full systems implementation (PMS, booking engine, channel manager)

❋ Distribution setup (OTAs, direct channels, sales structure)

FROM THE INSIDE

Working in Patagonia represents a different approach to hospitality—one defined not by infrastructure, but by nature itself.

This project brought together systems, strategy, and environment, translating a collection of independent experiences into a structured and accessible offering.

Building the operational and commercial foundation in such a remote and seasonal destination required adaptability, clarity, and a hands-on approach to problem-solving.

Beyond the technical scope, the experience reflected a deeper connection between hospitality and landscape—where the value of the product lies as much in the environment as in the service itself.

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